I guess I can't get enough of the B2B Growth Show....
Truth be told, the audio in my Content Summit video session was really weak. So, James and I turned it into Episode 332 of the B2B Growth podcast. I think you'll get a lot of value out of it.
I go a level deeper into the thesis around the importance of your buyer's attention, and how to build context with them by deploying Facebook ads, Instagram ads and organic creative, engaging on Twitter, and predominantly using video in emails. I don't just say what I think you should do; I use real examples from my team at BoxCast.
If you want to see the video session from Content Summit 2017 in its entirety, I've included it below. Jack up your volume.