Behemoth brands like Apple, Dove, Ford, GE, McDonald's and Nike sat on the sidelines this year and didn't spend a dime on television advertising during the Big Game. I applaud them. The 40+ companies who spent up to $5 million for a 30-second Super Bowl 50 ad made the wrong move. Let me tell you why.Read More
Social media marketing is hard.
It's not that Snapchat, Instagram, Facebook and all their cousins are so difficult to figure out. Mastering the art of earning people's attention, building trust through valuable content and engagement, and storytelling consistently within social platforms are daunting challenges. Especially if you are a business.
If your business wants its social media marketing to achieve real objectives, be prepared to spend a ton of time and effort. The long and winding road to social media marketing success requires creative content, testing, analysis, monitoring, expertise, patience and strategy.Read More