My Content Summit 2017 session was turned into Episode 332 of the B2B Growth Show. This time around I go much deeper into practical ways B2B marketers and entrepreneurs can earn their buyer's attention with contextual content.Read More
Earlier this month I was interviewed by James Carbary, entrepreneur and co-host of the B2B Growth Show podcast. We had a great 20-minute conversation focused on how I built the marketing machine that has helped BoxCast increase inbound leads by 900% from scratch.Read More
I don't have a bulletproof formula for getting a good job that fits your every need and desire. Even the term "good job" is subjective. This whole post revolves around what I know to be true from my own experience—A little more than a year ago, I drastically improved my career by adopting a more creative, more proactive approach to earning a leadership position at a company I desperately wanted to work for.Read More
On March 15th, Instagram reported that users miss on average 70 percent of their feeds. In a blog post titled See the Moments You Care About First, the company explains how hard it's become for people to see the content they care about the most.
So, Instagram is changing their feed from chronological to algorithmic.
Is your content good enough to stay at the top of the feed?Read More
People are by far the most important assets your company has. Without good people on your team, the greatest products and services on the market can't scale. Without people, you literally don't have a business. And without engaged and motivated people, you have an underperforming company.
There are a lot of different ways to motivate people. I certainly don't have all the answers. But I can draw from various experiences I've had over the last seven years, both as an employee and as a manager of small teams.Read More