Sam Brenner can be described in many ways—marketer, musician, salesman, sports fanatic, wine nerd. Take your pick.
This site is Sam's outlet to create content and share his $0.02 about three of his passions: business, music, and wine.
Sam started his business career in 2009 as an outside salesperson. He sold copiers, printers, and document management software the hard way: cold calling. It was a grind, but knocking on doors and making 50 phone calls a day taught Sam how to be fearless and how valuable the first 10 seconds of a conversation are.
After more than two years hawking copiers and printers from Cleveland to Erie, Sam parlayed his sales commissions into recording his first studio album titled Where We Begin. He ditched the suit and tie to start his first company: Sam Brenner Music.
Sam has been pretending to play to sold out crowds since he was a little kid. When he was 12, his parents bought him his first guitar—an acoustic Yamaha FD01S. That gift was enough to fuel a big dream. Between 2011 and 2013, Sam pursued that dream with fervor and started playing his songs in clubs, coffeehouses and colleges all around the country. Thousands of miles, hundreds of shows, dozens of broken guitar strings and two albums later, Sam decided music will always be an important part of his life but it didn't need to be his full-time gig.
Sam has been fortunate to share the stage with talented artists such as Lifehouse, The Verve Pipe, Lee DeWyze, Steve Moakler, Andrew Ripp, Griffin House, Joshua James, Bushwalla, Barnaby Bright, and Brooke Annibale.
After transitioning his music from full-time career to beloved hobby, Sam started working as a consultant and business development manager for a digital marketing agency in downtown Cleveland. The agency gave Sam the opportunity to take the sales and marketing tactics he used to sell copiers, albums, and concert tickets, and apply them to help businesses grow. He quickly started managing a variety of accounts and reestablished the agency's business development arm.
At the time, there were a variety of terms being used to describe the "new way" of marketing online: internet marketing, content marketing, digital marketing, and inbound marketing. To Sam, whatever people preferred to call it, creating value-based content and distributing it online where people can discover it just made sense. Knowing where consumer attention is and how to best serve them content became Sam's mission.
Sam now serves as VP of marketing at BoxCast, one of Cleveland's most exciting tech companies. He is responsible for managing BoxCast's global marketing strategy, from lead generation to brand marketing to customer delight. Sam created an internal marketing machine—a small team creative marketers that produce all sorts of content to tell compelling stories, connect with target audiences, sell products and service, accelerate growth, and educate BoxCast's thousands of customers.
Sam is enamored with wine and everything involved with it—the history, agriculture, industry, vineyards, flavors, food pairings, on and on and on. However, he'll be the first to tell you that he doesn't know enough about it. He's thirsty (pun intended) to learn as much as he can about wine and the wine industry. The first step to Sam's wine education simply came down to him tasting more wines. At the start of 2014, he decided to try 50 different wines from all around the world in one year. He documented every wine he tasted using the Delectable app. That was the catalyst he needed to further his curiosity. As he goes through the never-ending process of increasing his wine knowledge, he'll share what he learns. Together, you’ll learn (and drink) a lot along the way!
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